Brand Ambassador Agreement: Definition & Sample

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What is a Brand Ambassador Agreement?

A brand ambassador agreement, also known as an influencer contract, is a legally binding agreement between a company or brand and the ambassador or influencer that the company is hiring to promote its products or services across one or more platforms. Such an agreement outlines the responsibilities of the company towards the brand ambassador and vice versa.

• Identification of the parties (usually brand and ambassador)
• Duties of the brand ambassador
• Length of the contract and early termination clause
• Compensation
• Ownership of the product and copyrights of the ambassador
• Confidentiality and Non-Disclosure
• Any other mandatory disclosures and applicable law

Common Sections in Brand Ambassador Agreements

Below is a list of common sections included in Brand Ambassador Agreements. These sections are linked to the below sample agreement for you to explore.

Brand Ambassador Agreement Sample

BRAND AMBASSADOR AGREEMENT

This Agreement is entered into as of February 28, 2017 (the “ Effective Date ”), by and between, on the one hand, Giggles n’ Hugs, Inc. (“ Company ”) and, on the other hand, Firelight, LLC fso Jillian Michaels and G-Money, LLC, f/s/o of Giancarlo Chersich (jointly and severally referred to as “ Consultant ”) with respect to the services of Consultant as described herein.

1. Term . Subject to the terms and conditions of this Agreement, Company hereby agrees to employ Consultant commencing on the Effective Date and continuing in full force and effect for a period of one (1) year (the “ Term ”). No less than sixty (60) days prior to the end of the Term, the parties shall discuss in good faith the extension of this Agreement.

2. Services and Compensation .

2.1. Scope of Services . During the Term, Consultant shall serve as the Company’s advisor, spokesperson, celebrity endorser and brand ambassadors to provide the services customarily associated with such roles for a company in the theme restaurant and retail industry (collectively, the “ Services ”). The Services shall include, but not be limited to the specific items listed on Schedule A . The Services will be on-camera and off-camera, taped, filmed or recorded in such manner and by such process or device as Company may determine, and will be rendered in accordance with Company’s reasonable direction. Consultant acknowledges that it is of the essence of this Agreement that Consultant shall be available to Company, and arrange for publicity events to publicize and promote the Programs, as defined and listed on Schedule B and the business of the Company. The obligations of each Consultant are joint and several.

2.2. Exclusive Services . During the Term, Consultant further agrees not to engage in any business or perform any services that are competitive with the business of or services provided by Company or the Programs, that contain any theme, content or story in any way materially similar to that of any of the Programs, or that constitute an actual conflict of interest. For purposes of this Agreement, the business of the Company is limited to an upscale family-friendly restaurant combining a dining experience with active play, and catering business and ancillary merchandising (including pre-packaged foods). Consultant shall promote the Company and its business and shall not promote any business or ideas other than the Company, which compete or overlap with the business or proposed business of the Company. Consultant shall render the Services on a first-priority basis, subject only to Consultant’s prior professional written commitments at the time such Services are scheduled.

2.3. Professional Rendition of Services . Consultant shall render the Services in a competent, professional and artistic manner to the best of Consultant’s ability, and more importantly render Services in an enthusiastic and positive manner when representing the Company across any and all opportunities.

3.1. Warrants . In consideration for the Services rendered by Consultant, Company will grant to each Consultant the right to purchase 2,500,000 and or collectively, 5,000,000 shares of the Company’s common stock at a price per share equal to $0.10 per share of Common Stock (the “ Warrants ”). Each Consultant will have the right to exercise the Warrant with respect to 625,000 shares at the end of each three month period after the Effective Date, unless this Agreement is earlier terminated pursuant to Section 5.3. The Warrants shall expire five (5) years from the Effective Date.

3.2. Pre-Emptive Rights .

(a) If the Company (or any subsidiary of the Company) wishes to issue and sell any shares of Common Stock or any security convertible into or exchangeable or exercisable for, or other right to acquire any interest in, capital stock (the “ New Securities ”) to any person or entity (collectively, the “ Subject Purchasers ”), then the Company shall also offer such New Securities to the Holders by sending written notice (the “ New Issuance Notice ”) to the Holders at least ten (10) business days prior to the issuance and sale of the New Securities. The New Issuance Notice shall state (a) the number of shares of New Securities proposed to be issued and sold and the terms of such New Securities, (b) the proposed purchase price per share of the New Securities that the Company is willing to accept (the “ Proposed Price ”) and the terms and conditions of the purchase of such New Securities, (c) the proposed date on which the New Securities will be sold (the “ New Issuance Closing Date ”), and (d) the Holder’s Proportionate Percentage (as defined below). For purposes hereof, the “Holder’s Proportionate Percentage” means the percentage of the New Securities allocated to the Holders to be determined by dividing (a) the total number of shares of Common Stock held or subject to this Warrant by the Holders on such date, by (b) the total number of shares of Common Stock outstanding on such date (including all shares which are subject to issuance upon exercise or conversion of any outstanding Options, warrants and similar rights).

(b) Either of the Holders may exercise its right to purchase the New Securities under this Section 3.1 by delivering written notice to the Company within five (5) business days after the Company has given the New Issuance Notice stating that such Holder is exercising its rights under Section 3.1 and the amount of New Securities that such Holder elects to purchase. The failure to respond within such five (5) day period shall be deemed to be a waiver of the Holders’ rights under Section 3.1 with respect to such New Securities (but not future issuances).

(c) The closing of the purchase of New Securities subscribed for by the Holders under this Section 3.1 shall be held at the principal office of the Company at 11:00 a.m. local time on the New Issuance Closing Date or at such other time and place as the parties to the transaction may agree. The Company shall make such other representations and warranties, enter into such other agreements, and provide such other rights for the benefit of the participating Holders, in each case on terms no less favorable than any terms described in the New Securities Notice or on which the Company shall provide any of such representations and warranties, rights, or agreements for the benefit of any Subject Purchaser. Each Holder purchasing the New Securities shall deliver at the closing payment in full in immediately available funds for the New Securities purchased by it and shall agree to the same terms and conditions, as agreed to by the Subject Purchasers, including with respect to representations, warranties, and covenants. At such closing, all of the parties to the transaction shall execute such additional documents as are otherwise necessary or appropriate to consummate such transaction.

(d) Notwithstanding the foregoing to the contrary, New Securities shall not include:

(i) shares of Common Stock issued by reason of a dividend, stock split, split-up or other distribution on shares of Common Stock;

(ii) shares of Common Stock or Options issued to employees or directors of, or consultants or advisors to, the Company pursuant to any plan, agreement or arrangement approved by the Board of Directors of the Company; or

(iii) shares of Common Stock issued pursuant to bona fide acquisitions of another entity by the Company by merger, purchase of substantially all of the assets or other reorganization or to a joint venture agreement, provided, that such issuances are approved by the Board of Directors of the Company; or

(iv) shares of Common Stock issued in an underwritten public offering.

3.3 Expenses . If Company requires Consultant to travel to an overnight location which is not within fifty (50) miles of Consultant’s principal residence, in connection with performance of the Services hereunder, then Company shall provide at its sole cost and expense to each Consultant, First Class airfare (or Business Class if First Class is not available), Five Star Hotel accommodations, $250 per diem, plus ground transportation, an airport greeter.

4. Merchandising . Company agrees to stock on consignment Consultant’s “Yeah Baby!” line of merchandise for retail sales at each of the Company’s restaurant locations, as requested by Consultant.

5.1. By Consultant . Consultant may terminate this Agreement at any time upon reasonable advance written notice to the Company. In the event of such termination, any unvested Warrants shall immediately expire.

5.2. By Company Without Cause . Company may terminate this Agreement at any time upon written notice to the Consultant. In the event of a termination by the Company without cause, any unvested Warrants shall immediately vest.

5.3. By Company For Cause . Company may terminate this Agreement upon written notice to the Consultant for an uncured material breach of the Agreement. Company shall include in the notice of termination the grounds for termination. In the event of a “for cause” termination, any unvested Warrants shall immediately expire. Consultant shall have fifteen (15) days to cure any such claimed breach.

5.4. Negative Publicity . In the event Consultant committed, or shall commit, any act, or have been, or become involved in, any situation or occurrence which brings Consultant into public disrepute, contempt, scandal or reflects unfavorably upon Company or its reputation or the Programs, is arrested for a felony, then Company shall have the right to immediately terminate this Agreement for cause.

5.5. Disability . If Consultant should fail to fulfill Consultant’s obligations hereunder for 14 consecutive days or an aggregate of 21 days, due to illness, disability, injury or accident, or change in appearance (which shall include without limitation any facial or bodily disfigurement or any change in Company’s sole, but reasonable, judgment which interferes with Consultant’s ability to perform properly the services required as spokesperson hereunder), then Company may, in its sole discretion and option: (a) terminate this Agreement; or (b) extend the term of this Agreement (and the vesting of the Warrants) for a period of time equal to Consultant’s absence or inability to perform.

6. Publicity and Other Rights .

6.1. Name and Likeness . Consultant hereby grants to Company the exclusive right, license and authority (but not the obligation) during the Term to use and display Consultant’s approved name, image, likeness, voice, signature, face, photographs, other likeness and biography, or any synthespian or other simulations thereof (but not including photographs or likenesses utilizing the appearance of Consultant (“ Publicity Rights ”), in publications and channels and means of distribution as Company may determine at any time and from time to time throughout the world, in connection with the Programs, the exhibition, distribution, advertising, publicity and exploitation of the Programs and the business of the Company. In addition, Consultant grants to Company the right to publicize Consultant’s association with the Company and the Programs and to advertise and promote Consultant’s position as spokesperson for the Company, including endorsements by Consultant of Company and its business and the Programs. Upon Company’s request, Consultant shall provide additional information to Company in furtherance of this Section in a timely manner.

6.2. Approvals and Consultations . Consultant shall have the right to approve in writing all uses of Consultant’s respective Publicity Rights provided that: (i) Consultant’s approvals shall not be unreasonably withheld.

(a) Biography . Consultant shall furnish Company with a biography concurrently with the execution of this Agreement, and within five (5) business days of receipt of Company’s request therefor.

(b) Hair/Make-Up/Personnel . Company shall consult with Consultant in good faith regarding the aesthetic look of Consultant’s hair, make-up and wardrobe. Consultant shall have a right to choose or approve photographers. Consultant and Company agree that Consultant shall use the Glam Squad, and that Company shall reimburse Consultant’s “Glam Squad” costs so long as the costs are pre-approved. Consultant understands that the company at this point is looking to save costs until the next round of financing as such, consultant agrees to keep glam squad costs to a minimum.[Joey: Please provide budgets/estimates]

(c) Photographer . Consultant shall have a right of approval of the photographer used for Consultant.

(d) Non-Photographic Likenesses . Consultant shall have the right to approve any artistic rendering or other non-photographic likeness (collectively “Renderings”) of Consultant that may be used in connection with the advertising, exploitation or publicity.

(e) Merchandising . Company has the right to use Consultant’s name or approved likeness and images in connection with any merchandising and marketing efforts provided that the images are from a pool of approved stills and renderings in connection with the business of the Company.

(f) Messaging . Company will not use Consultant’s name or approved likeness in connection with any messaging without Consultant’s prior approval.

6.3. Results and Proceeds . Consultant acknowledges that all results and proceeds of the Services (including all original ideas in connection therewith and any physical materials created by or on behalf of Consultant) shall be “work made for hire” for Company and, therefore, Company shall be the author and copyright owner thereof for all purposes throughout the universe in perpetuity. Company shall solely and exclusively own throughout the universe in perpetuity, including renewal and extension periods, if any, all rights of every kind and nature whether now or hereafter created in and in connection with such results and proceeds including: (a) the copyright and all rights of copyright; (b) all neighboring rights, trademarks and any and all other ownership and exploitation rights now or hereafter recognized in any territory, including all rental, lending, fixation, reproduction, retransmission, broadcasting (including satellite transmission), distribution and all other rights of communication by any and all means, devices and technology; (c) the right to adapt, change, delete from and add to such results and proceeds, and to use all or any part thereof in new versions, adaptations, and other motion pictures, including remakes, sequels and television productions; and (d) all rights generally known as “moral rights.” If the foregoing does not fully vest in Company all rights of every kind and nature (including those set forth above) in the Services throughout the world in perpetuity, then Consultant hereby irrevocably grants and assigns to Company all rights not so vested (and so far as may be appropriate by way of immediate assignment of future copyright) throughout the universe in perpetuity, including renewal and extension periods, if any, whether now or hereafter known or created, free from all restrictions and limitations. Without limiting the foregoing, Consultant hereby waives the benefit of any moral rights, “droit moral,” or similar laws. Consultant hereby irrevocably appoints Company as its attorney-in-fact with full power to execute, acknowledge, deliver and record in the U.S. Copyright Office or Patent and Trademark Office or elsewhere any and all such documents Consultant fails to execute, acknowledge and deliver within five (5) business days after Company’s request therefor. Upon request, Company shall provide Consultant with copies of any such documents.

7.1. Maintain Confidentiality . Consultant hereby acknowledges that, based on Consultant’s past or current relationship with the Company, Consultant has had access to and become acquainted with the Confidential Information (as defined below). Consultant hereby covenants and agrees that he shall not, in any fashion, form or manner, unless previously and specifically consented to in writing by the Company, either directly or indirectly use, divulge, transmit or otherwise disclose or cause to be used, divulged, transmitted or otherwise disclosed to any person, firm, partnership, corporation or other entity now existing or hereafter created, in any manner whatsoever (other than as required by law), any of the Company’s Confidential Information of any kind, nature or description. Consultant hereby further acknowledges and agrees that the sale or unauthorized use, transmission or other disclosure of any of the Company’s Confidential Information which is in his possession constitutes unfair competition and Consultant covenants and agrees that he shall not engage in any unfair competition with the Company. The foregoing provisions shall not be construed to prevent Consultant from making use of or disclosing information that is in the public domain through no fault of Consultant’s; provided, however, specific information shall not be deemed to be in the public domain merely because it is encompassed by some general information that is published or in the public domain. The foregoing provisions shall also not be construed as preventing Consultant from reasonable and bona fide efforts to promote the Company and otherwise provide the services hereunder for the benefit of the Company.

7.2. Company hereby acknowledges that, based on Company’s past or current relationship with the Consultant, Company has had access to and become acquainted with the Confidential Information (as defined below). Company hereby covenants and agrees that it shall not, in any fashion, form or manner, unless previously and specifically consented to in writing by Consultant, either directly or indirectly use, divulge, transmit or otherwise disclose or cause to be used, divulged, transmitted or otherwise disclosed to any person, firm, partnership, corporation or other entity now existing or hereafter created, in any manner whatsoever (other than as required by law), any of Consultant’s Confidential Information of any kind, nature or description. Company hereby further acknowledges and agrees that the sale or unauthorized use, transmission or other disclosure of any of Consultant’s Confidential Information which is in his possession constitutes unfair competition and Company covenants and agrees that he shall not engage in any unfair competition with the Consultant. The foregoing provisions shall not be construed to prevent Company from making use of or disclosing information that is in the public domain through no fault of Company; provided, however, specific information shall not be deemed to be in the public domain merely because it is encompassed by some general information that is published or in the public domain. The foregoing provisions shall also not be construed as preventing Company from reasonable and bona fide efforts to promote the Company using Consultant’s Services.

7.3. Third Party Information . Consultant recognizes that Company has received and in the future will receive confidential or proprietary information from third parties subject to a duty on Company’s part to maintain the confidentiality of such information and to use such information only for certain limited purposes. Consultant agrees to hold all such confidential or proprietary information in confidence and not to intentionally disclose it to any person, firm or corporation or to use it except as necessary in carrying out my work for Company consistent with Company’s agreement with such third party.

7.4. Definition of Confidential Information . “ Confidential Information ” shall mean any information, matter or thing which, as to the business of the Company, is of a secret, confidential or private nature, , and which (i) is connected with the methods of operation of the business of the Company, and (ii. Confidential Information shall be limited to: (1) business matters known or available only to management, such as (A) information concerning customers, vendors and suppliers, including their names, addresses, credit or financial status, buying or selling habits, practices or requirements; (B) any arrangements or contracts that the Company has or may have had with such parties; (C) the marketing methods, plans and/or strategies of the Company for business development; and (D) the terms of any contracts or agreements the Company has entered into; and (2) other matters including, but not limited to, product information, trade secrets, know-how, formulae, innovations, inventions, technologies, devices, discoveries, techniques, formats, processes, methods, specifications, designs, patterns, schematics, data, compilation of information, test results and research and/or development projects undertaken by the Company. For purposes of this Agreement, the term “trade secrets” shall mean the broadest and most inclusive interpretation of trade secrets as defined by applicable law. Confidential Information shall not include any information in the public domain, provided, however, specific information shall not be deemed to be in the public domain merely because it is encompassed by some general information that is published or in the public domain.

7.5. Obligations Survive Agreement . The obligations under this Section 7 shall survive the expiration or termination of this Agreement for a period of two (2) years.

8.1. Return of Company Documents . Consultant agree that, at the time of termination of the Term for any reason, Consultant will deliver to Company (and will not keep, recreate or deliver to anyone else) any and all Confidential Information and all other documents, materials, information or property belonging to Company, its successors or assigns. Consultant further agrees that any property situated on Company’s premises and owned by Company, including disks and other storage media, filing cabinets or other work areas, is subject to inspection by Company personnel at any time with or without notice.

9. Representations, Warranties and Indemnity of Consultant . Consultant represents and warrants to Company as of the Effective Date and throughout the Term, as follows:

9.1. Authority . Consultant has the full right and authority to enter into this Agreement, to furnish the Services, and to perform all of Consultant’s obligations hereunder without violating the rights of any third parties and the consent of no other person, firm, corporation, or labor organization is required to enable Company to use the Services or the results and proceeds therefrom without additional remuneration.

9.2. Indemnity . Consultant agrees to indemnify Company from and against all claims, damages or expenses resulting from any breach of any representation, warranty or material uncured breach hereunder.

9.3. No Public Disparagement . Consultant will at no time, including following expiration or termination of the Term, publicly disparage the Programs, the Company, or its employees, agents, officers or representatives or Consultant’s respective associations with the Company, the Programs, or others connected or affiliated with the Company.

9.4. Spokesperson . Consultant agrees that as a spokesperson for the Company and the Programs, Consultant will continue to endorse the Company and the Programs during the Term. Consultant understands that commercial materials that Consultant may prepare or that are prepared by the Company for Consultant’s execution or production may attribute statements to Consultant to the effect that Consultant endorses the Company and the Programs. Consultant warrants and represents that such statements will represent Consultant’s actual belief and experience, provided that Consultant will have prior reasonable approval over such statements, it being agreed that Consultant’s failure to disapprove same within seventy-two (72) hours of receipt thereof will be deemed an approval.

10. Representations, Warranties and Indemnity of Company . Company represents and warrants to Consultant as of the Effective Date and throughout the Term, as follows:

10.1. Authority . Company has the full right and authority to enter into this Agreement and to perform all of Company’s obligations hereunder without violating the rights of any third parties and the consent of no other person, firm, corporation, or labor organization is required to enable Company to fulfill its obligation under this Agreement.

10.2. Indemnity . Company agrees to indemnify Consultant from and against all claims, damages or expenses resulting from any breach of any representation, warranty or material uncured breach hereunder.

10.3. No Public Disparagement . Company will at no time, including following expiration or termination of the Term, publicly disparage the Consultant, or its employees, agents, officers or representatives or Consultant’s respective associations with the Company, the Programs, or others connected or affiliated with Consultant.

11. Abandonment; No Obligation . Company may (at its sole discretion) abandon the Programs at any time without further obligation to Consultant, except to pay sums (if any) accrued but unpaid hereunder as of such abandonment. Without limiting the foregoing, Company is not obligated to use the Services of Consultant or to produce, distribute or exploit the Programs or, if commenced, to continue the production, distribution, or exploitation of the Programs in any manner, medium, or territory. Regardless of whether or not Company elects to produce, distribute and/or exploit the Programs (or to commence same), Company is not obligated to use the Services in whole or in part of Consultant.

12. Independent Contractor . Consultant’s status hereunder is that of an independent contractor, and nothing herein contained shall be deemed to create the status of employer and employee. Accordingly, Consultant shall be responsible to timely pay all taxes and other withholdings, deductions and payments required by law, if any, with respect to Consultant’s services hereunder. Consultant agrees to indemnify and hold Company harmless from and against any and all claims, lawsuits and/or liabilities incurred by Company as a result of Consultant’s failure to make such payments.